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Our business is Fairytale Bride [Incorporating Fairytale Prom & Party].

41 London Road, Lexden, Colchester, Essex, CO3  9AJ.

1. Description and price of the wedding dresses.

1.1. The description and price of the wedding dress and/or goods (“Order”) you Order will be shown on your invoice as signed by you at the time you place your Order (“Order Date”).

1.2. The wedding dress is made specifically to your order size. We accept no responsibility for gowns not fitting when collected, due to your increase or decrease in weight or any other reason beyond our control.
Alterations – almost all orders require some alteration, the cost of which is not included in the price of any dress.

1.3. Fairytale Bride (“FTB”) brings to your attention the fact that all wedding dresses are made from a combination of different fabrics and materials. As such, no guarantee can be made that minor imperfections will not appear on the garments. Likewise, through the process of adornment and embellishment, no two dresses are the same. Although every care is taken, FTB shall not be liable for any claim arising from any dissimilarity or disparity in shade, tone or positioning of different fabrics or jewels.

1.4 All sample sale dresses and off the rail dresses are sold as seen and must be paid for in full at time of purchasing unless a payment plan has been arranged.

1.5 All payments are final and we do not offer refunds or exchanges or resell dresses on your behalf should you change your mind or for any other reason.

Payment / Deposit

2.1. On the Order Date you agree to pay a non-refundable deposit (“Deposit”) amounting to 50% of the total price (“Price”) of the wedding dress as set out in the Order.

2.2. The remaining balance of the Price is due on the date you collect your wedding dress.

Delivery & Collection

3.1. Unless otherwise agreed in writing by FTB, your Order must be collected and paid for in full to FTB within 4 weeks of FTB notifying you that the Order is ready to collect. If you fail to collect the Order, without prior permission from FTB within the 4 weeks, a storage charge of £10.00 a week will be added to the invoice.

Ownership of the Order will pass to you once full payment is made and you will become responsible for all risk of loss of or damage to the Order. Any concerns or issues must be expressed within 7 days of collecting your order.

 Collection and styling appointments are available Tuesday to Friday, 10am-5pm and it is the bride’s responsibility to ensure they can be free to attend during our opening hours.

3.2. No goods may be removed from the premises until full payment of the Order has been fulfilled. FTB does not accept payment by cheque.

Your right of cancellation

4.1. Excluding sample sale dresses in clause 1.4, FTB shall not process your Order for 2 working days from the Order Date. Hence you have the right to cancel the contract without loss of the deposit by notifying FTB in writing at any time up to the end of 2 working days after you place the Order. A working day is any day other than weekends and bank or other public holidays. Once you have notified FTB that you are cancelling the contract in accordance with this condition 4.1, FTB will refund or credit you within 30 days for any sum that has been paid by you for the Order.

4.2. To exercise your right of cancellation, you must notify FTB in writing at the address shown above, giving your Order reference number and details of the Order.

4.3. Should you cancel the Order by notifying FTB in writing after the expiry of 2 working days from the Order Date you are not entitled to a refund of any monies already paid. Orders will still have to be paid for in full within 4 weeks of the delivery date notification. Should you fail to make full payment, the Order will remain the property of FTB, to sell or dispose of the goods described in the Order.


5.1. FTB shall not be deemed to be in breach of this contract as a result of acts beyond the reasonable control of FTB including without limitation act of God, war, riot, civil commotion or terrorist attack, malicious damage, compliance with any law or governmental Order, accident, fire, flood or storm.

5.2. FTB brings to your attention the fact that the Order is a particularly delicate item and extreme care should be afforded to it. Consequently, FTB shall not be liable for any damage to the Order arising from fair wear and tear, wilful damage, accident, negligence by you or any third party or use otherwise than as recommended by FTB or failure to follow FTB’s instructions or any alteration or repair carried out without FTB’s approval.

5.3. FTB’s liability for all direct or indirect losses as a consequence of any breach by FTB of this contract shall be limited to the Order Price.

5.4. These Terms and Conditions of Sale do not affect your statutory rights as a consumer.

Data Protection

6.1 FTB will take responsible precautions to keep the details of your Order and payment secure but unless FTB is negligent FTB will not be liable for unauthorised access to information supplied by you. FTB will only use the information you provide about yourself for the purpose of fulfilling your Order unless you agree otherwise.

Applicable Law

7.1 These Terms of sale and the supply of the wedding dress will be subject to English Law and the English courts will have jurisdiction in respect of any dispute arising from the contract.

By signing your order, you acknowledge acceptance of our terms and conditions and that you agree to purchase from Fairytale Bride the items as specified. You authorise Fairytale Bride to place your order and acknowledge that all garment sizes are correct.

Fairytale Bride may change these terms & conditions at any time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. These terms & conditions are effective from 1st May 2018 and were updated in October 2020.