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Fairytale Bride TERMS AND CONDITIONS: These terms are available on our website and a copy will be provided to you at the point of ordering. It is your responsibility to read them before you place your order with us and if you are unhappy with any aspect of your order, you must raise this with Fairytale Bride within 2 working days. After this, the terms and conditions are deemed as accepted.

1.0 Information about us and how to contact us.

1.1 We are ‘Fairytale Bride’, trading from our premises located at ‘41 London Road, Lexden, Colchester, Essex, CO3 9AJ’. To contact us, please write to us at the above address, telephone ‘01206 484121’ or email ‘’.

1.2 How we may contact you: We will contact you by telephone or by writing to you at the email address or postal address you provided on your order. It is your responsibility to notify us of any new or updated contact information.

1.3 When we use the words “writing” or “written” in these terms, this includes emails/texts or social media messages.

2.0 Our contract with you:

2.1 When the contract comes into existence: When you have signed this contract and you have made a full or part-payment equal to or greater than 10% of the purchase price of the products, a contract will come into existence between us.

2.2 If we cannot accept your order: If we are unable to fulfil your order, we will inform you of this, will not charge you for the product and refund any part-payment made. This might be because the product is out of stock because we have identified an error in the price or description of the product or because we are unable to meet a delivery deadline specified in your order.

2.3 Payments: All payments are non-refundable unless we cannot accept or fulfil your order. The payment cannot be transferred to another person or item.

3.0 Product descriptions and placing your order:

3.1 Products may vary slightly from their pictures, whether in brochures, on our website, social media, samples in store or other promotional materials. The displayed colours, despite our efforts for accuracy, may not precisely reflect on devices or printed materials. Fairytale Bride emphasises that all dresses are made from a combination of various fabrics, making it impossible to guarantee the absence of minor imperfections on the garments. Likewise, through the process of adornment/embellishment, no two dresses are the same. Although every care is taken, Fairytale Bride shall not be liable for any claim arising from any dissimilarity or disparity in shade, tone or positioning of different fabrics or jewels.

3.2 Placing your order: Paying a deposit or making full payment for a dress (and/or accessory) is a commitment to fulfil any outstanding payments due. 2 working days after you have paid your 50% deposit, your order will be placed with the designer. It is very important that we place your order as quickly as possible so that enough time can be factored in and given the appropriate production space to arrive at the boutique as planned. We are not able to cancel orders with our designers once they have been confirmed. Dresses are MADE TO ORDER and are NOT MADE TO MEASURE. Dresses are ordered in accordance with the relevant designer’s standard size charts. Your dress is made especially for you to your order size. Once measurements have been taken, we ask you to sign your order confirming that you agree to your measurements. It is your responsibility to check these measurements and to indicate if you feel that these measurements are incorrect in any way. We accept no responsibility for dresses not fitting when collected, due to your increase or decrease in weight or any other reason beyond our control. Please note: ALL dresses will need alterations and you are responsible for the costs involved. If you defer being measured to a later date it will be your responsibility to ensure that the measurements are taken for the products to be ordered and delivered in good time.

3.3 Additional charges & Bespoke charges: Any dresses that need ‘extra length’, ‘a curvy dress surcharge’ or a ‘rush order’ may be subject to a surcharge which will be agreed before confirming your order. Any charges relating to bespoke changes requested will be added to your final balance.

3.4 Off the peg and ex-sample dresses: We require full payment for an off the peg / ex-sample dress unless a payment plan has been arranged by Fairytale Bride. By making a payment towards a dress, you are committing to buy this dress therefore you are required to fulfil any outstanding payments due. Once a payment is made it will be immediately removed from sale – preventing our ability to sell it to another customer, pending collection by you. We will advise of all known faults (if any) however, it is your responsibility to inspect it before purchase to ensure that you are happy. Off the peg and ex-sample dresses will have been tried on by other prospective customers so wear and tear is a factor. Whilst we will make every endeavour to clean any visible marks, we cannot guarantee that all marks will be removed, it is your responsibility to have them cleaned prior to wear if required and any cleaning or alteration that your dress may need, you will be responsible for the costs involved.

3.5 Bridesmaids dresses and accessories: Orders for bridesmaids/accessories only, deposits are not taken. You must pay for these products in full when order is placed except when placed with a wedding dress order.

4.0 Providing the products:

4.1 When we will provide the products: When placing your order, we will inform you of the estimated delivery date taking into account the date of your wedding. Delivery dates are for guidance only and are not final. We do not accept responsibility for late delivery caused by any circumstances beyond our control, including but not limited to postal delays or actions of the designer.

4.2 We are not responsible for delays outside our control. If our delivery of the products is delayed by an event outside our control, then we will contact you as soon as possible to let you know and we will take steps to minimise the effect of the delay such as allowing you to choose another dress that we already have instore or to order another dress we believe won’t be affected by the same delay. Provided we do this, we will not be liable for delays caused by the event but if there is a risk of substantial delay in that we cannot fulfil the contract by the date of your wedding, you may contact us to end the contract and receive a refund for any products you have paid for but not received.

5.0 Your rights to end the contract.

5.1 Changing your mind. For Made to Order dresses, Fairytale Bride shall not process your Order for 2 working days from the Order Date. Hence you have the right to cancel the contract. However, please be aware that in all cases, 15% will be deducted to cover administration fees & other expenses. Notify Fairytale Bride in writing within 2 working days after you place the Order. A working day is any day other than weekends, bank or other public holidays. Once you have notified Fairytale Bride that you are cancelling the contract in accordance with this condition, Fairytale Bride will refund or credit you within 30 days any sum that has been paid by you for the ordered products minus the admin fee.

5.2 Should you wish to cancel the Order by notifying Fairytale Bride in writing after the expiry of 2 working days from the Order Date, you are not entitled to a refund of any monies already paid. Orders will still have to be paid for in full within 4 weeks of the delivery date notification. Should you fail to make full payment within three months of us informing you that your Order has arrived, the Order will remain the property of Fairytale Bride to sell or dispose of the goods described in the Order. Unless there is a fault with them, which in the case of bespoke items cannot be repaired, you will not be entitled to an exchange or refund of products purchased and ordered from us ‘in-store’. If you order from us over the telephone or from any location away from our shop premise, you will be entitled to an exchange or refund, within 14 days of delivery of the products. Except for in relation to: (a) Off the peg/ex-sample dresses. (b) Bespoke goods (including bridal dresses made to order or altered to fit); or (c) On Premise contracts. This does not affect your statutory rights.

6.0 Our rights to end the contract.

6.1 We may end the contract if you break it. We may end the contract for a product at any time by writing to you if:(a) you do not make any payment to us when it is due; (b) you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the products; (c) you do not, within a reasonable time, allow us to deliver the products to you (if applicable) or collect them from us.

6.2 You must compensate us if you break the contract. If we end the contract in the situations set out in clause 6.1, we will not refund any payments you have paid for the Products. You will still be responsible for any outstanding balance on the order (including any loss of profit) in accordance with 8.4 below.

7.0 If there is a problem with the product.

7.1 How to tell us about problems. If you have any questions or complaints about the product, please contact us by the methods in paragraph 1.1.

  1. Price and payment.

8.1 Where to find the price for the product. The price of the product will be set out on the order form. We take all reasonable care to ensure that the price of product advised to you is correct. However please see clause 8.2 below for what happens if we discover an error in the price of the product you order.

8.2 What happens if we got the price wrong? Despite our best efforts, some products may be incorrectly priced. We check prices before accepting orders however, if the correct price is lower than stated at your order date, we will charge you the lower amount. If higher, we’ll contact you for instructions before accepting the order. In cases of an obvious pricing error that you could have recognised, we may terminate the contract, refund your payment, and require you to return the product at our expense.

8.3 When you must pay and how you must pay:

  1. a) Ordered dresses: On the Order Date you agree to pay a non-refundable full or part-payment equal to or greater than 10% of the purchase price as set out in the Order. The remaining balance of the Price is due when we are notified by the designer that your dress is ready to be delivered. Unless otherwise agreed in writing by Fairytale Bride, your Order must be collected from Fairytale Bride within 4 weeks of Fairytale Bride notifying you that the Order is ready to collect. All payments are final and we do not offer refunds or exchanges or resell dresses on your behalf should you change your mind or for any other reason. Collection appointments are available Tuesday to Friday, 10am-5pm and it is your responsibility to ensure that you can attend during those opening hours. If someone else other than yourself is collecting, you will need to inform Fairytale Bride of this person’s name and relationship to you and they will be required to bring identification and all paperwork relating to this order. Please note, that whilst we provide you with an estimated delivery time, on occasions dresses can arrive much earlier than expected. If this is the case, any balance is still due within 4 weeks of arrival.
  2. b) Off The Peg and ex-sample dresses: It is our policy that off the peg/ex-sample dresses are paid for in full and taken away on the day of purchase unless a payment plan has been arranged by Fairytale Bride. By making a payment towards a dress, you are committing to buy this dress therefore you are required to fulfil any outstanding payments due. All payments are final and we do not offer refunds or exchanges or resell dresses on your behalf should you change your mind or for any other reason.
    4 Ownership: Ownership of the Order will pass to you once full payment is made and you will become responsible for all risk of loss of or damage to the Order. Any concerns or issues with a Made to Order dress, must be expressed within 7 days of collecting your order. No goods may be removed from the premises until full payment of the Order has been fulfilled. Fairytale Bride accepts debit and credit cards, bank transfers but does not accept payment by cheque.

8.5 Storage. If you fail to collect the Order, without prior permission from Fairytale Bride within the 4 weeks, a storage charge of £15.00 a week will be added to your invoice.

9.0 Alterations and Cleaning.

9.1 Supply only: Once collection is made, we have fulfilled our contractual obligation to you. We do not provide an alteration service and the cost of any alterations is not included in the price of the product. We are happy to provide you with the contact details of an external alterations specialist upon request but cannot do this as a recommendation as we have no control over third party services. Fairytale Bride accepts no responsibility or liability whatsoever in respect of the performance of alterations specialists and/or garment cleaning specialists and any disputes or queries that arise in respect of alterations/cleaning must be resolved between the customer and that specialist. Fittings will need to commence at least 6 weeks before your wedding date. It is your responsibility to ensure that you have booked your first fitting with any external alteration’s specialist sufficiently in advance of your wedding.

10.0 Liability.

10.1 Fairytale Bride shall not be deemed to be in breach of this contract as a result of acts beyond the reasonable control of Fairytale Bride including without limitation, act of God, war, riot, civil commotion or terrorist attack, malicious damage, any national or international pandemic related occurrences, compliance with any law or governmental Order, accident, fire, flood or storm.

10.2 Fairytale Bride brings to your attention the fact that your Order is a particularly delicate item and extreme care should be afforded to it. Consequently, Fairytale Bride shall not be liable for any damage to the Order arising from during or after the wedding, fair wear and tear, wilful damage, accident, negligence by you or any third party or failure to follow Fairytale Bride’s care instructions. Fairytale Bride will not be responsible for any issue relating to unsuitable underwear being worn which may affect the structure of the dress or shoes that may damage or affect the length of the dress.

10.3 During storage: In the unlikely event that customers paid for products are lost or damaged, due to fire, flood or theft whilst on our premises, we shall only be responsible for reimbursing the retail costs of products.

10.4 Third party services: We shall not be responsible for any services provided by a third party, whether or not such third party was deemed to be recommended by us.

10.5 Swatches. As defined in paragraph 3.1 whilst we can occasionally arrange for a fabric swatch to be supplied, we cannot guarantee that they will exactly match your dress for colour or fabric.

10.6 We are not liable for business losses. We only supply the products for domestic and private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

11.0 How we may use your personal information. Please see our Privacy Policy.

12.0 Other important terms:

12.1 We may transfer our rights and obligations under these terms to another organisation.

12.2 You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.

12.3 This contract is between the customer who signed the contract and us. No other person shall have any rights to enforce any of its terms.

12.4 Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.

12.5 These terms are governed by English Law and you can bring legal proceedings in respect of the products in the English courts.

13.0 Updates: Fairytale Bride may change these terms & conditions at any time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. These terms & conditions are effective from 1st May 2018 and were updated in February 2024.

By purchasing any product from us and/or signing your order, you acknowledge acceptance of our terms and conditions and that you agree to purchase from Fairytale Bride the items as specified. You authorise Fairytale Bride to place your order, have the correct finance in order and acknowledge that all garment sizes are correct.


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